Mobile app development is currently dominated by development governed by long development and release cycles. A/B and user testing are the established gold standard for the web but until now have been absent from mobile, due to a lack of tools and obstacles such as app store deployment processes. The costs of this are design rooted in assumption rather than experimentation, and higher risk of product failure since it takes longer and is more expensive to adapt to market feedback. This talk will show how to use new tools and techniques to augment your HTML5 or native mobile applications. The tools and techniques discussed and demo'ed will allow you to iterate quick and A/B test your decisions resulting in a better mobile product faster.
About Daniel Hammond
Daniel Hammond is the Director of Strategy at Two Toasters, where he oversees the execution of client projects from concept to launch. A coder at heart, Daniel has been programming for over 15 years and when not developing mobile strategies for clients he is almost certainly hacking on a side project. He founded Two Toasters in 2008 and has built it into a leading mobile product design firm with clients ranging from Fortune 500 companies such as Lexus and Acura to leading Startups such as Airbnb and Yipit. Two Toasters' work has been featured in an Apple commercial, Wall Street Journal, New York Times, and Fast Company. Daniel was a Kenan Scholar and graduate of the University of North Carolina at Chapel Hill, and a proud Tar Heel.